#2 The Changing Landscape of Coffee
Adverse weather in Brazil, the world’s largest coffee producer, has disrupted crop yields, while global demand continues to rise. On top of that, new U.S. tariffs have further pushed coffee prices to historic highs- more than double compared to a year ago. The economic impact on Brazil creates a ripple effect across the coffee industry, reaching producers, roasters, and ultimately, consumers.
For small coffee businesses like mine, this means tighter margins and greater difficulty sourcing high-quality beans. Takeaway coffee prices will rise, which will be a challenge for many to manage in today’s sobering economy.
But there’s also an opportunity here.
This situation highlights the importance of skills, craft, and adaptability. Roasting with care, attention to sensory details, and focusing on what we can control allows us to continue delivering consistently good coffee.
Shifting more of my service online has been a practical solution, enabling customers to enjoy great coffee at home, brewed by themselves. It also encourages more mindful consumption - reducing waste while still enjoying every cup to the fullest.
Ultimately, this period feels like a reminder of the value of quality, craftsmanship, and thoughtful enjoyment. Even in challenging times, good coffee can still bring moments of calm, comfort, and connection.
Read more
As the cold winter days settle in, and the wet and windy weather follows us around, I’ve been enjoying the little things- noticing magnolias, and picking grapefruit and lemons from the tree in the ...
I first discovered Sosogama through my sister, who gifted one of their pieces, a single plate, for our mother’s birthday one year. That plate captured my attention-its hand-carved shinogi stripes, ...